At BrisBES, we love celebrating the unique journeys of the businesses we work with, and Ping Pong Pearlscales is no exception. This Bristol-based Fancy Goldfish store has made waves in a niche market, combining passion, creativity, and determination to uncover the art of a typical household pet. Ping Pong Pearlscales isn’t just an online store […]…
At BrisBES, we love celebrating the unique journeys of the businesses we work with, and Ping Pong Pearlscales is no exception. This Bristol-based Fancy Goldfish store has made waves in a niche market, combining passion, creativity, and determination to uncover the art of a typical household pet.
Ping Pong Pearlscales isn’t just an online store — it’s a labor of love. One of the co-founders is a dedicated breeder with over a decade of experience, the business specialises in rare, high-quality Fancy Goldfish, either bred in Bristol or sourced from Asia. The inspiration for starting this venture was not only to create space for exciting new breeding projects, but also to challenge the market saturated with low-quality, unhealthy goldfish. The store’s mission is to elevate the quality of goldfish available and show appreciation for the species.
Of course, starting a business like this didn’t come without challenges. Co-founder Natalie admits to having no prior experience in finance, marketing, or entrepreneurship. With a background in Contemporary Circus and Physical Theatre, the leap into running a Fancy Goldfish business was as bold as it was unconventional. Learning on the job was daunting, but her creativity and industry contacts proved invaluable. Feedback from the public played a crucial role in helping to strike a balance between aesthetics and the quality of service.
Working with BrisBES has been a game-changer for Ping Pong Pearlscales. The project offered clarity on the many parts of running a successful business, including marketing strategies tailored to specific platforms, understanding financial jargon and creating achievable targets. The founder highlights how BrisBES helped them compartmentalise the expansive world of business, making it more approachable and actionable. The practical knowledge gained – like using financial figures to set targets and tailoring marketing campaigns – has been transformative.
Since engaging with BrisBES, Ping Pong Pearlscales has hit several milestones. They’ve set clear goals and developed cash flow projections, making conversations with potential investors more concise and impactful. Their marketing has also leveled up, with campaigns on Meta and Google driving sales conversions rather than just traffic. Perhaps most importantly, the way they communicate within the business has evolved, reflecting a newfound confidence and understanding of how to achieve their goals.
Ping Pong Pearlscales is a shining example of how passion, paired with the right guidance, can lead to incredible growth. At BrisBES, we’re proud to have been part of their journey and can’t wait to see what’s next for this unique and inspiring business.
