Fairbite is a mobile fresh fruit and vegetable business which aims to bring fresh, affordable vegetables to communities and promote a sustainable and healthy lifestyle, run by Hielen Tekeste.
Hielen has Eritrean heritage and was born and raised in Italy. Both cultures influenced her in opening her business, as street grocery markets are very common and plentiful in both cultural cuisines.
Hielen’s goal for setting up her business was to set up a sustainable enterprise that can reach as many people as possible (particularly in locations where fresh produce is not as readily available) and spread the word about the importance of healthy lifestyle choices.
Fairbite covers many parts of Bristol, bringing fresh fruit and vegetables to places like Eastville, Shirehampton, Southmead, Old Market and Broadmead. Hielen is also looking to expand to other areas, and even has long term goals of establishing stores across the city.
Hielen came to North & East Bristol Enterprise Support (NEBES) in 2022, looking for help in creating a roadmap and plan for her business. After talking to a Business Advisor, Hielen attended the Introduction to Enterprise course, which is aimed at teaching aspiring entrepreneurs everything they need to know about starting and succeeding in business. “The 3-day Introduction to Enterprise Workshop was very useful in getting an idea to assess my business idea, and learn the foundations of marketing and business finance” said Hielen.
Hielen Tekeste also took part in YTKO’s Sustainable Impact Champion accreditation, to help make her businesses more financially and environmentally sustainable. “I had the opportunity to join a very rewarding live experience day at Prior Shop in early October. I think that pulling energies together, round-table discussions and sharing assets could be the key to maki ng businesses that are both financially and environmentally sustainable” said Hielen.
“Bristol has always given me joy and inspiration for work and life in general. Because of its diversity in terms of communities and landscapes, it is never boring”.